Pininfarina largest design bureau which has been developing the appearance of automobiles such brands: Ferrari, Maserati, Jaguar, Volvo, Citroen, Alfa Romeo, Fiat, Lancia and Cadillac. It would seem, the company earns a lot of money and it does not worry about what. But the trend in recent years has shown that one car is not short: falling sales, manufacturers are starting to save, which in turn greatly reduces profit design bureau. You can argue long why this happens, but the good of the few.
And then Pininfarina decided to go to the market everyday products. Thus was born the line of office furniture LUNA, tooth brush Mentadent, Blue Lavazza coffee machine and many other wonderful things. Companies could bring to the design of everyday things dynamics, elegance and emotional energy inherent in sport and respectable machine.
Products Pininfarina originally were intended to market premium class and the strategy began to bear fruit: the pilot of a small unit of "domestic" design evolved into an independent department, the full rights of competing with the core of the company.
And then Pininfarina decided to go to the market everyday products. Thus was born the line of office furniture LUNA, tooth brush Mentadent, Blue Lavazza coffee machine and many other wonderful things. Companies could bring to the design of everyday things dynamics, elegance and emotional energy inherent in sport and respectable machine.
Products Pininfarina originally were intended to market premium class and the strategy began to bear fruit: the pilot of a small unit of "domestic" design evolved into an independent department, the full rights of competing with the core of the company.
