Puneet Nanda was quite ordinary father - he could not get his five-year-old daughter to clean teeth. But, unlike many other fathers, he was the owner of the company producing dental brushes with the owner, constantly seeking new ideas for your business. Knowing that his daughter is very fond of his shoes with flashing lights, he made the following: cut the lights from Nike and stuck to their heads. But this does not work. Nanda then went to Paris and bought everything that can blink. The second experiment was successfully. Daughter obsessing cleaned teeth for two minutes and then asked: "Papa, it will stop, when I have to stop to clean teeth?"
Eureka! Nanda added timer to turn flashing through two minutes cleaning teeth. Thus was born the head Fire Fly. Toothbrush with flashing lights and pens with transparent crystals floating inside is a completely new product, called in honor of his university nickname - Dr. Fresh. In 2004, the company began to promote Nanda’s product on the market and already in 2005 earned at the idea of 25 million dollars.
Nanda, with 58 patents, was inspired by the success of tooth brushes Fire Fly and take other developing dental products with flashing lights. "I have built this brand," said Nanda, "If I do something, I do it to the conscience."
Nanda path to success has not been easy. He was born in the city of New Delhi, had completed a medical college and took dental business after his father interviewed in a heart attack. Two years later he decided to sell conventional dental brush in Russia and even in 1993, moved to Moscow, leaving his wife and son in India. But business activity in Russia in the early 90 years was dangerous and rapidly broken, Nanda returned to India.
Through 18 months after he returns, together with their families, moved to New York. After New York Nanda moved to Los Angeles, which opened the shop "1000 things." "I have never been able to deal with big business," he said.
Nanda realized that you need to come up with anything unusual to survive in the business of such truck, as Colgate, Palmolive, Procter & Gamble. Toothbrush Fire Fly is exactly what he sought. Initially Nanda sold its head through the large retail chains, but then he began to disseminate it through a friend dentists met by the conference. "Blinking lights attract children, they entertain them in the process of cleaning teeth, and children love it," says Children's Dental Bergen James (James Bergen), "The brushes are forced to clean teeth bit longer."
Enthusiastic feedback from dentists inspired Nanda, and he decided to take direct sales even higher. He hired 40 women in India to telephone calls dental clinics in the United States and selling brushes Fire Fly. To date, Nanda spends more than half his time to invention of new ideas. For example, a toothpaste containing additives, which like children. If all goes well, Nanda is going to turn its Dr. Fresh in great company.
Eureka! Nanda added timer to turn flashing through two minutes cleaning teeth. Thus was born the head Fire Fly. Toothbrush with flashing lights and pens with transparent crystals floating inside is a completely new product, called in honor of his university nickname - Dr. Fresh. In 2004, the company began to promote Nanda’s product on the market and already in 2005 earned at the idea of 25 million dollars.
Nanda, with 58 patents, was inspired by the success of tooth brushes Fire Fly and take other developing dental products with flashing lights. "I have built this brand," said Nanda, "If I do something, I do it to the conscience."
Nanda path to success has not been easy. He was born in the city of New Delhi, had completed a medical college and took dental business after his father interviewed in a heart attack. Two years later he decided to sell conventional dental brush in Russia and even in 1993, moved to Moscow, leaving his wife and son in India. But business activity in Russia in the early 90 years was dangerous and rapidly broken, Nanda returned to India.
Through 18 months after he returns, together with their families, moved to New York. After New York Nanda moved to Los Angeles, which opened the shop "1000 things." "I have never been able to deal with big business," he said.
Nanda realized that you need to come up with anything unusual to survive in the business of such truck, as Colgate, Palmolive, Procter & Gamble. Toothbrush Fire Fly is exactly what he sought. Initially Nanda sold its head through the large retail chains, but then he began to disseminate it through a friend dentists met by the conference. "Blinking lights attract children, they entertain them in the process of cleaning teeth, and children love it," says Children's Dental Bergen James (James Bergen), "The brushes are forced to clean teeth bit longer."
Enthusiastic feedback from dentists inspired Nanda, and he decided to take direct sales even higher. He hired 40 women in India to telephone calls dental clinics in the United States and selling brushes Fire Fly. To date, Nanda spends more than half his time to invention of new ideas. For example, a toothpaste containing additives, which like children. If all goes well, Nanda is going to turn its Dr. Fresh in great company.
