Original advertising in cinemas



The next time you come to the cinema before the film and will miss pending first captions, you may appear original to entertain themselves. This will help you Stand-In, the last word in advertising technology, innovation Arms-Length Promotions company. Stand-In is advertising on the arms of seats.

This is how this new came into being: Once Matt Folkner came with her son in the cinema before the session, the screen was blank, it will do absolutely nothing. Matt sitting in a chair and boredom looking at your glass with Coca Cola stand in the arm. Here it in the head was excellent idea-advertise directly fingertips! In 2002, received a patent for his invention, Matt began developing new technologies for marketing-advertising cards and cards in arms seats in the theater. The remarkable feature innovations proved that if you want the card can pick up, a good review and, if necessary, to take with them.

Customers Arms-Length Promotions, such as McDonald's and the Baseball League were able to create their own Stand-Ins which differ from the normal promotional leaflets. This means that the company can make not only advertising with coupons off, but placing of small lists of DVD collections description sounds all that can not be put on regular advertising. "This advertising works well because it is about fast hands, it is as close to the people that he could not interest" says Folkner. Besides ArmsLength can advertise in the halls of the interests of people who choose to see a movie.

After success in cinemas ArmsLength Promotions beginning to develop new markets, such as: stadiums, airports, hotels, Gyms halls, hospitals. Customers ArmsLength happy with the work of agencies whose technology allows advertising space in their personal rights, literally, at a fast hands. "Turnover for the company to grow, the services began enlarging more and more companies in 2007 ArmsLength earned full million dollars.