In 2004, an engineer from Eli Reich stole Road and the bag he intended to buy new when observed on the way to work enormous landfill near the road. Reich stopped his motorcycle and went up to the edge-right from his leg lay skein old seatbelt. Taking it with a, Eli evening after work began tailoring bag. After he appeared with her at work, colleagues asked, and they do exactly the same. With the first money Reich study on the establishment of a business - and the company was born Reich's Alchemy Goods with the slogan "Turning useless into useful." (Turning useless to useful)
First Reich worked alone, making 5 to 10 bags a month, but then took his case to grief: soon have three assistants, who have bags for the year 1000. First bags were sold exclusively from the site and the company advertised "word radio, but now they can be found in many boutiques across the country and in two stores in Japan. Revenue of the amount measured six.
"When I started to pursue the case, I was a pioneer, I am not aware of any company that has done these things, but now this is a competitive niche market and is quickly grow. People love to buy things, knowing that it helps the environment, "says Reich.
First Reich worked alone, making 5 to 10 bags a month, but then took his case to grief: soon have three assistants, who have bags for the year 1000. First bags were sold exclusively from the site and the company advertised "word radio, but now they can be found in many boutiques across the country and in two stores in Japan. Revenue of the amount measured six.
"When I started to pursue the case, I was a pioneer, I am not aware of any company that has done these things, but now this is a competitive niche market and is quickly grow. People love to buy things, knowing that it helps the environment, "says Reich.
